Hôebeek at the Heart of Luxe: Elevating the Experience with Every Pour
The Luxe Exposition brought together an inspiring community of women in celebration of beauty, wellness, creativity, and connection. Held at Ateres Charna Hall in New Square, the event featured dynamic speakers, wellness activations, curated brand showcases, and immersive experiences — all thoughtfully designed to uplift and empower. As one of the official sponsors of the event, Hôebeek was honored to contribute to the atmosphere of elegance and celebration.
As a sponsor, Hôebeek had the exciting opportunity to host and operate the event’s exclusive bar, where we served cocktails and poured tastings featuring our complete trio of liquors: Chocolate, Vanilla, and Coffee. Throughout the entire day, the bar was one of the busiest and most visited spots in the venue. Guests gathered to sip, socialize, and explore our bold, smooth flavors — many trying Hôebeek for the first time. Whether served straight or mixed into signature cocktails, our liquors added elegance and indulgence to the event experience, quickly becoming a topic of conversation and a highlight for many.
This event was a fantastic opportunity for Hôebeek to introduce our brand to a new, engaged, and style-savvy audience. We connected with women from across the region — tastemakers, professionals, creatives, and wellness leaders — who were curious, enthusiastic, and eager to learn more about who we are and what makes Hôebeek unique. Many shared their love for our flavors, asked where to find us, and expressed excitement about incorporating our liquors into their own gatherings and celebrations. It was a rewarding moment for our team to see our vision come to life — not just through the drinks, but through the relationships formed and the impressions made.
From powerful speaker panels featuring Raizy Fried (Raizyscookin), Esty Kraus, Rorie Weisberg, Kaley Z, and Bruche Weisberger to wellness experiences like handwriting analysis, face reading, and professional photoshoots — the Luxe Exposition was thoughtfully curated from start to finish. We’re grateful to the organizers and all who attended for making this event such a success. For Hôebeek, it was more than a sponsorship — it was a celebration of elegance, creativity, and connection. We look forward to many more opportunities to share our flavors and our story. Cheers — from all of us at Hôebeek.